Helen Brain
Opinion
04 March 2024
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Helen Brain, comms strategy director at Iris, looks back at some key milestones in the regulation of advertising in the UK. The next stage of regulation is climate legislation, here’s how marketers can get a head start.
Opinion
01 October 2023
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Sustainability doesn’t need to be shoehorned into client projects. However, strategists have a duty to identify new, more sustainable, opportunities for growth, and explain how sustainability is part of culture, argues Helen Brain, Comms Strategy Director, Iris.
Opinion
10 April 2022
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Our consumer society creates a level of waste that threatens lives and the environment. Helen Brain of the Social Change Hub at MediaCom outlines three areas where brands can make a difference
Opinion
18 October 2021
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Climate change is the context against which everything marketers do must be judged – and carbon labelling will be the next step for brands, say Helen Brain and Pauline Robson of MediaCom.
Opinion
09 August 2021
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Did you know that menopausal women change their spending habits? There is a huge opportunity for canny advertisers, says Helen Brain.
Opinion
18 April 2021
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Conscious consumption on the part of individuals will continue to grow. But take note – citizens are waking up to the knowledge that individual action alone will not get us to a net zero world. This will place increasing demand on brands to step up and ease the way for the transition of our society to a more sustainable future, says Helen Brain, Strategy Director & Joint Head of Social Change Hub at MediaCom UK.
Opinion
28 April 2020
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It’s safe to say that 2020 has already been a whirlwind year. We’ve faced the Australian bush fires, widespread flooding in the UK and rising air pollution contributed to deaths globally. Yet all this seems like the distant past in the face of the current public health crisis.
